Shah Rukh Khan endorsement till date –
In today’s business world, brand ambassadors are an essential aspect of advertisement and branding for the majority of businesses. Known as the “Badshah” of Bollywood, actor Shah Rukh Khan is also one of the most sought-after names in advertising. As the king of Bollywood, the charming actor has appeared in innumerable romantic comedies and dramas over the course of over three decades. Even outside of Bollywood, Shah Rukh Khan has been a warm and generous figure who has won the hearts of countless fans with his acting prowess. From the 1990s onward, he was a favorite of the advertising industry because of these traits. In Bollywood, Shah Rukh Khan is one of the most popular performers and filmmakers. Among his many honors and distinctions are the Filmfare, Padma Shri, Officier dans l’Ordre des Arts and des Lettres, and also the Knight of the Legion of Honor from the government of France. In 2021, he will be one of the highest-paid performers in the world because of his worldwide popularity.
Baazigar,
Dil To Pagal Hai,
My Name is Khan and
Chak De! India are just a few examples of the actor’s work. His acting career aside, the actor is co-chairman of
Red Chillies Entertainment, a film production firm and its subsidiaries. The
Kolkata Knight Riders, a cricket team in the Indian Premier League, is also part-owned by him. Shah Rukh Khan has endorsed the following brands:
Godrej Magic
A public awareness campaign will feature Shah Rukh Khan as Godrej Magic Bodywash’s brand ambassador. Godrej Consumer Products Limited (GCPL) announced Godrej Magic Body Wash, India’s first ready-to-mix body wash for under INR.45 in keeping with its value of “Putting Planet before Profits.”
Thums Up
Thums Up has decided to sign actor Shah Rukh Khan as a brand ambassador for its most popular beverage, Thums Up. This is the actor’s first major endorsement deal since then. With this agreement, Shah Rukh Khan & Salman Khan (known as SRK & Pepsi respectively) will go head-to-head in a summer cola fight this year. SRK’s next movie Pathan, which also marks the actor’s comeback to Bollywood, is the subject of a new ad for the actor.
Prabhuji Bhujia
Prabhuji Pure Food has teamed up with Bollywood actor Shahrukh Khan for a new advertising campaign in India. Haldiram Bhujiawala ltd, the company behind the brand, is well-known for its line of snack foods. According to Shahrukh Khan, his munchies would be empty without Prabhuji Bhujia, and in the commercial, he does just that by drizzling it over his food.
Byju’s
Byju’s is a Bengaluru, Karnataka-based Indian multinational Ed-tech company. Byju Raveendran & Divya Gokulnath launched the company in 2011. At this time, Byju’s is the market leader and one of the world’s most valuable Edtech companies. There were over 15 million active users & 900,000 paid subscribers on Byju’s by 2018. As of 2017, Shah Rukh Khan has been the face of the Byjus brand. Recently, the firm released a commercial in which Shah Rukh Khan appears as a discussion show host for kids called Ghar Ghar Ki Kahaani, where he engages in an argument about whether children should learn at home or in school. Tourism in Dubai For the first time, in 2016, Dubai Tourism enlisted Shah Rukh Khan as a spokesperson. As a result, Shah Rukh Khan has shot a slew of short films in Dubai, allowing his fans to have a unique perspective on the city through the actor’s eyes. In the commercials, SRK fans around the world are given the opportunity to visit the city and see all that it has to offer. The actor has signed up for a year-long campaign of numerous Dubai Tourism projects in conjunction with the Bollywood community.
BigBasket
It was founded in 2011 by Sudhakar, Hari Menon, Vipul Parekh, Abhinay Choudhari, & Ramesh. BigBasket is an Indian online grocery delivery service. Customers can get groceries, household needs, and a wide selection of food supplies via the company’s website. So far, the company has more than 18,000 products and more over 100 brands in its database, allowing customers to locate exactly what they desire. For the past year, SRK has been the face of Big Basket in several of its ads, and he was named brand ambassador in 2015.
Hyundai
Hyundai is now a South Korean international automobile business that was created in 1967 & headquartered in Seoul. One-third of KIA Corporation is owned by the Hyundai Motor Group, which also owns all of Genesis Motor and Loniq. There is a 1.6 million-unit capacity in Ulsan for the company’s largest vehicle production plant in the world. More than 75,000 people work for the company around the world, and they’ve sold more than a million vehicles in 193 different nations. Shah Rukh Khan is a brand ambassador for the company for over 20 years.
Frooti
Mango-flavored beverage frooti is widely available in India. It is Parle Agro’s best-known product and the company’s most popular beverage. In 1985, Tetra Pak introduced the beverage to the market. Besides India and the United States, Frooti is also popular in nations like Canada, the United Kingdom, the United Arab Emirates and Saudi Arabia, as well as in Southeast Asian countries like Singapore and Thailand. Following his appointment as brand ambassador in 2013, Shah Rukh Khan has done a number of TV commercials to promote the company.
D’decor
D’Decor is a well-known curtain & upholstery fabric maker and exporter. Many interior designers & furniture makers in the United States and Europe employ their products, which are reported to be designed in-house. To more than a dozen nations throughout the world, D’décor sells home textiles. The majority of the company’s clientele are international brands operating in the domestic market. For the first time ever, D’décor launched a direct-to-consumer advertising campaign in India that included both SRK and his wife Gauri Khan.
Fair & Handsome
Emami Group’s Fair & Handsome is a men’s fairness product. As of 2005, it was India’s first FMCG company providing items for males, making it a pioneer in the industry. Men’s fairness products are currently the company’s most popular category. According to study, a man’s skin has a different texture than a woman’s and requires a product that is specifically tailored to their needs. A company spokesman, the actor has appeared in several ads for the company’s products throughout the years. Complete Endorsement and Ambassador List of Shahrukh Khan as follows:
- Dish TV
- ICICI Bank
- Kent
- Mitsubishi Air Conditioners
- V-Nourish
- Goibibo
- Hyundai
- Byju’s
- BigBasket
- Liberty Shoes
- Pepsico
- Frooti
- LUX
- Denver
- Airtel
- LML
- Foodpanda
- Emami Fair and Handsome
- Nokia
- Cinthol
- Royal Stag
- Sunfeast
- Pan Vilas
- TAG Heuer
- Whirlpool
- Nerolac
- Vi-John
- Reliance Jio
- Videocon
- Aqualite footwear
- Signature
- Top Ramen Curry Smoodles
- Home Trade
- Yepme
- PharmEasy
- Mayur Suitings
- DHFL
- Pepsodent
- Matrix ForEx
- Belmonte
- Jet Airways
- Genus Power
- Linc Pen
- Gitanjali Jewels
- Mahagun
- Colgate Palmolive
- Sprite
- Tata Tea
- Hewlett Packard
- Diageo’s Masterstroke
- Omega
- D’décor
- ONN Premium Inners
- Hero Punch Power
- Dubai Tourism
Conclusion
From Pepsi to pan masala, SRK has worked with a variety of companies over the years. For this reason, and many others, he has become one of India’s most sought-after celebrity endorsers. He has also been the face of numerous brands, including resorts, sports leagues, foreign countries, cities, and more. For an average of four hours per day, across all television channels, the TAM report estimates that SRK gains over 3% volume share. He will be here to stay in the advertising business for a long time, and this proves it.
